Deploying Your Video Testimonials

Post your videos on LinkedIn

Create and use a YouTube Channel

Using video on Twitter

Get Famous with your LinkedIn Profile

Posting videos on Facebook

Maximizing your videos with SEO!

ONLINE VIDEO could mean more sales for your business


Use the power of video marketing to tell your story. These days, it’s the most compelling way to engage your audience. If you’re like a lot of business owners and entrepreneurs, you’re on the fence about when and how you’ll incorporate a video marketing strategy. It’s on most people’s “to do” list, but tends to be rotated out of the top tier for a variety of reasons. Mostly, you want it to be affordable, effective and look professional. And you’re right–this is the recipe for success. The question is: How do you make that happen and is the value really there for your marketing dollars? So let’s get right to it, shall we?

It all boils down to VALUE. You can use video in marketing your website to let people know who you are, what services you provide, who your ideal clients are and display valuable FAQ clips. When done correctly, this can be accomplished in 30- to 60-second segments. Additionally, when used properly, video will boost your website SEO–Search Engine Optimization. How’s that, you ask? Well, studies indicate seven billion videos are watched online every day. Those viewers are four times more likely to view video content than anything else on your site. Users who view product

videos are 85% more likely to buy.

What’s more, websites with video are 53 times more likely to appear on Google’s first page. After 72 hours, people remember 10% of textual info, 65% of visual info and 95% of audiovisual info. Video means more visitors, more visibility, more leads and more customers! And as a bonus, videos from your website can be re-purposed and posted on social media, in your email newsletters, private messages and more.

Many businesses are already on path to video marketing - some of them are your competitors. Businesses that understand the importance of online videos are scrambling to develop websites, email, and mobile apps that include video content. Most of them believe that incorporating videos will directly impact the future success of their business…

And they are right.

Maybe you’d like to offer videos on your website, but you don’t have the time or inclination to learn to make your own. That’s where I can help you.

What's your story?


Blog post author: April Bell is a Professional Personal Historian and founder at Tree of Life Legacies. She has been operating her Personal History Film business in the San Francisco Bay Area and across the United States since 2008. April utilizes her innate skills as an active listener to connect with others and draw out their stories and authentic, heartfelt values to be preserved and shared for generations to come. Her clients include individuals, families and organizations who value the power of story. In an effort to provide the gift of video storytelling to the world at large via a simple, fun and easy to use tool, she and her business partner, iPhone app coder Urs Brauchli, released StoryCatcher for iPhone in the Fall of 2013.

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